Global Bhringraj Market: A Supply and Demand Overview

The global Ayurvedic products market is experiencing rapid growth which valued at around $5.8 billion in 2024 and projected to reach $18 billion by 2034, growing at a 12% CAGR. Similarly, the global hair oil market where herbal ingredients are in high demand is expected to rise from $9.7 billion in 2024 to $23.5 billion by 2034 with a 9.2% CAGR Within these markets Bhringraj plays a key role. The hair care segment alone represents about 21% of the total Ayurvedic products market and Bhringraj together with Amla oils accounts for 57% of hair oil sales highlighting its dominance. Additionally, the broader plant extracts market which includes Bhringraj was valued at $36.7 billion in 2023 and is expected to reach $95.7 billion by 2032 showing a massive and expanding demand for natural ingredients.

Bhringraj is commercially available in different forms: powders, oils, and extracts. Among these, powdered Bhringraj and hair oils are the most widely produced and traded with extracts increasingly used in nutraceuticals and cosmetic formulations. India remains the primary producer and exporter, supplying high-quality Bhringraj to global markets. The United States is the largest importer and consumer followed by significant demand from the United Kingdom, France, and Nepal. This strong international demand makes Bhringraj a strategic herb for herbal companies, wellness brands, and cosmetic manufacturers looking for a reliable and traceable source.

Why Eclipta prostrata (White-Flowered Bhringraj) Dominates the Market

The variety most widely used and traded in the herbal industry is Eclipta prostrata, also known as Eclipta alba or simply White-Flowered Bhringraj. These botanical names are often used interchangeably, and the plant is commonly called “False Daisy”.

• Traditional Importance: This variety has a long history in Ayurvedic medicine, especially for supporting hair health and liver function. Its consistent use in traditional remedies has built strong consumer trust, making it the most sought-after Bhringraj in both domestic and international markets.
• Active Compounds: White-Flowered Bhringraj is rich in key phytochemicals like wedelolactone and demethylwedelolactone, which are believed to support hair growth, scalp nourishment, and liver health. Products that guarantee the presence of these compounds are highly preferred by buyers and herbal brands.
• Market Dominance: Almost all Bhringraj products on the market today—hair oils, powders, and extracts—come from this white-flowered variety. It is the primary species cultivated and traded on a commercial scale, making it the backbone of the global Bhringraj supply chain.

Other Varieties

• Peet Bhringraj (Yellow-Flowered): Less common, sometimes used in traditional medicine, occasionally grown for decorative purposes.
• Neel Bhringraj (Blue-Flowered): Rare and not widely available in the commercial market.

 For businesses sourcing Bhringraj, the white-flowered variety (Eclipta prostrata) is the most reliable and widely demanded option, both for its therapeutic potency and market availability.

Sourcing Bhringraj: Wild vs Cultivated

Traditionally, most Bhringraj in India—over 81% of the supply has been harvested from the wild. This hardy herb grows abundantly in moist, marshy areas and near paddy fields, providing an important source of income for rural and tribal communities. Wild Bhringraj is typically harvested during the monsoon and post-monsoon months, when the plant is at its most potent. However, rising global demand has raised concerns about over-exploitation, which can affect both the local ecosystem and the consistency of the harvested herb.

To address this, commercial cultivation of Bhringraj is becoming increasingly popular. Growing the herb under controlled conditions ensures consistent quality, standardized active compounds, and reduced contamination making it ideal for manufacturers of Ayurvedic products, herbal cosmetics, and nutraceuticals. While cultivation requires initial investment it is more cost-effective for large-scale production and is supported by government and private initiatives that provide guidance on propagation, planting, manuring, and harvesting to maximize yield and quality. Cultivated Bhringraj is also harvested during the monsoon season ensuring peak potency for use in powders, oils, and extracts.

Processing and Quality of Bhringraj

In India, Bhringraj products are processed under strict regulatory standards to ensure safety, quality, and consistency. The Ministry of AYUSH and the Drugs & Cosmetics Act (Schedule T) guide manufacturing while Good Manufacturing Practices (GMP) and WHO guidelines help meet both domestic and international standards.

Key Steps in Processing

1. Raw Material Evaluation: Bhringraj is checked for authenticity, purity and active compounds. Tests include ash value, moisture content, extractive value, and screening for heavy metals, pesticides, and microbes.

2. In-Process Control: Every step grinding, oil extraction or formulation follows standard operating procedures (SOPs). Extracts and oils are monitored to maintain consistent concentration of active compounds like wedelolactone.

3. Finished Product Testing: Final products undergo tests for contaminants, stability and shelf life, and are labeled according to AYUSH regulations.

By following these steps, Indian manufacturers ensure that Bhringraj products are pure, safe, and effective, ready for both domestic use and global export.

In India, Bhringraj products are classified as zero-rated exports, which means that no GST (Goods and Services Tax) is charged on their export. Additionally, no customs or export duty applies when shipping these products abroad, making it easier for businesses to trade Bhringraj products internationally while complying with standard export regulations.

How Sabar Farm Fulfills Your Bhringraj Requirements

At Sabar Farm Harvesting Care LLP, we are committed to providing premium-quality Bhringraj products to meet all your business needs. Whether you are looking for Wholesale Bhringraj oil or Bulk Bhringraj powder, we ensure consistent quality, purity, and traceability from farm to product.

As a trusted Bhringraj oil bulk supplier and Wholesale Bhringraj powder manufacturer, we cater to herbal brands, Ayurvedic companies, and wellness businesses with large-scale orders. Our role as a Bhringraj oil distributor and bulk herbal oil supplier guarantees timely delivery and standardized active compounds in every batch.

For businesses seeking herbal powder wholesale, Sabar Farm provides high-quality Bhringraj powder and oils that are GMP and FSSAI certified, cultivated and processed under controlled conditions to ensure safety, efficacy, and maximum potency. Partner with us for a reliable supply of authentic Bhringraj products that can help you scale your business with confidence.